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Customer experience analytics 101: How to have a 360 view of a brand’s CX?
Like many other areas where large datasets are generated, customer experience is no exception from the power of data analytics. Companies more commonly and increasingly use this initiative to assess “…”
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All about customer retention + 7 go-to strategies to increase brand loyalty
In the fast-evolving landscape of today’s business world, where numerous brands compete for customer attention, winning over consumers transcends exceptional products and simple purchasing transactions. The leverage lies in establishing “…”
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Customer Journey Mapping Guide: Creating Impactful Experiences
Customer Journey Mapping (CJM) is a fundamental component of the Customer Experience Management (CXM) framework, vital for planning and optimising the buyer’s entire life cycle. While providing valuable insights into “…”
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Building a CX Powerhouse for the Software Industry Leadership
Building a CX Powerhouse for the Software Industry Leadership A well-designed Customer Experience (CX) strategy is crucial for the success of software businesses in the dynamic market landscape. Excellent products “…”
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Player Experience is Everything: 101 Guide for Gaming Companies
Video and online gaming is no longer just about utilising a game for fun and relaxation. It has evolved into a lifestyle that encompasses much more. It is a way “…”
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E-commerce Customer Experience 101: the fundamentals you need to know
In today’s highly digitised world, with many e-commerce businesses vying for consumers’ attention, creating a positive Customer Experience (CX) can be an important differentiator and a winning formula for success “…”
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How Customer Experience Management (CXM) increases loyalty and retention
Customer Experience Management (CXM) is a systematic, methodical, and strategic approach to managing the processes encompassing all consumer touchpoints with a company or brand. Its strength lies in providing a comprehensive “…”
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The importance of data protection in providing exceptional customer experience
By demonstrating a commitment to keeping customer personal information safe and secure, companies can foster a culture of trust and transparency that sets them apart from the competition. It is “…”
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What Are Customer Experience Principles? 5 Examples and Strategy
A strategically crafted and flawlessly executed Customer Experience (CX) can strengthen the connection between your company and consumers, foster buyers’ loyalty, and prolong their relationship with your organisation. While being “…”
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Customer Service vs Customer Experience: What Is the Difference?
Customer service and customer experience are two important concepts for companies committed to building solid relationships with their consumers and keeping them satisfied and coming back. These may refer to “…”
