AI isn’t born smart—it’s made. Its brilliance comes from continuous refinement, real-world testing, and an unrelenting drive for improvement. While this technology can deliver impressive results, its true potential depends on the quality of the data it learns from—meticulously annotated, labelled, and curated…

The digital world is home to approximately 5.5 billion people—connecting, working, shopping, and seeking entertainment. Yet, as this online population grows and interactions multiply, its foundation’s cracks widen. Harassment, hate speech, and cybercrime have become as pervasive as the platforms themselves…

Exciting times are ahead. The AI-driven future of CX is no longer a distant vision—it is unfolding now. This wave promises extraordinary efficiencies, impactful optimisations, and new ways to engage buyers. Yet, it also raises concerns about the evolving role of humans and the challenge of getting it right. One thing is certain…