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What we do now The de facto play on more effective user-generated content (UGC) moderation has been technology. The thinking is often: Get more tech to put towards these challenges. That helps, but it’s not the full picture. Remember: at its best, tech is a force multiplier. At worst, it can exacerbate existing blind spots in your process. Tech is necessary within UGC, but it typically cannot handle cultural [...]

First: why is customer loyalty even important?  Aren’t the end financials of a business the most important metric to consider? Of course, those are often paramount. But even going back to 2015, we had data -- based on the analysis of mergers and acquisitions in multiple industries -- that a company’s relationship to its customers had more financial value than even conventional elements of “branding,” i.e. the company’s logo. The common [...]

Branding is one of the most critical parts of developing your business and the public perception of your company. Effective branding gives you a competitive edge by differentiating your company and your products and services from your competition. Your brand lets people know who and what you are, and what you stand for, and determines what image people have when they hear the name of your company. Consumers are exposed to [...]

BPOs and call center / content moderation outsourcing companies, such as ours, compete on a variety of factors. While we like to discuss them all (who doesn’t?), and we sometimes want to downplay the cost factor – because there’s much more to building client relationships than just the number on the invoice – the fact is, cost does matter when companies evaluate scalable outsourcing options. Cost matters to everything in business, [...]

Have you ever wondered what it really takes to invite someone to become a customer - or stay a customer? There are myriad factors that may contribute to these actions, along with many theories. But perhaps the most accessible is the Fogg Behavior Model (FBM), created by BJ Fogg, founder of the Behavior Design Lab at Stanford University. If you understand the model he created based on research findings, [...]

One question new outsourcing clients often ask is “What is the best way to do this?” While there is no one-size-fits-all solution, the pathway to their ultimate business goal follows the same six steps. As the outsourcing specialist, it is the provider’s job to analyse your needs and business strategy to suggest a BPO setup that will support your operations and bring you closer to your goals. The most [...]

When looking at Europe as a new market, you must consider the path you need to take to ensure your new customers enjoy their experience with your brand just as much as your existing fans. Here are the five easy steps to a successful European expansion and happy customers. 1. Measure twice and cut once It needs to be said: no amount of luck or [...]

What are the main benefits of outsourcing for companies However, the fact remains that this type of business collaboration brings a wealth of benefits for companies regardless of industry. Here are the 7 main benefits of outsourcing your operations to an external service provider. 1. Specialised resources The pressure to excel in all areas of business is real. As real as it is impractical. A much simpler and effective [...]